Archives October 2015

E- MAIL MARKETING

Every E-mail sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

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An e-mail is the medium to secure the loyalty of your existing client.. we set about creating a package that would help you creating email packages that helps you to keep your clients and new visitors. It gives you an outstanding web communication that covers all the clarifications at a fraction of time period.

If your website is the address where you create your contacts in the World Wide Web, then an e-mail is the medium to secure the loyalty of your existing clientele. Capturing the address of your client is a crucial initiative to elicit that timely response from them in the near future and in the long run it is the perfect approach to remind them of your brand’s presence.

We take pride in our experience in conceptualizing and delivering email marketing strategies across verticals with ease in consultation and reporting as we send out thousands of e-mailers containing the right message

Our E-mail Marketing Solution Includes:
Determining the frequency on which E-mailers are to be sent.
Content Creation for E-mailers.
Designing HTML E-mailers.
Distribution of E-mailers.
Generation of Detailed reports.

WEBSITE REDESIGN

We will  give different look to your web page or fully modification of site. We do both as well as we offer different kind of work that may be whole website changes or part of it.

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Website-Designing

Website has become a prominent and essential media in the fastest growing Internet market nowadays. Website has emerged as a vital tool for expanding your business and can produce global identity to your company. Website has become a medium of communication through which you can make your brand popular across the globe and can explore your network in the global market. These scenario heightens the importance of your website and insist professionals or businessmen to follow global, updated and inviting standards of web design.

Most of the business owners think that after designing website business will expand itself. But the truth is that the website designing is a continuous process and one should need to redesign their website with due respect of time and technology so that they can survive and grow in this tough competitive global market according to market trends.

When should you redesign a website

    • First of all, think first when did your website designed last time, if it was restructured before last three years, now it’s time to redesigned it. Moreover, it is also necessary to sort out search engine friendly contents that were already running in your website. If most of the web contents are updated on regular basis, you may just need to update your site with new SEO friendly contents to enhance traffic according to current trends.
    • It is advised to compare your website with your major contestants. If you find your site inferior, you certainly need to redesign your site with supplementary information, services and facilities.
  • Nowadays almost every business or service depends on website. The success of business directly proportional to your website. The company website site is considered as an essential element for success of your organization. The more frequently you redesign your website the more chances you will get to interact with global communities and market.

When you improve your website, make sure that it turn out to be more eye catching to visitors with a persuasive layout design. Use interesting and significant graphics, images, fonts and colors in the website to make it as convincing to the eyes of the visitor. These ensure that you offer competition to the other websites on the Internet.

Redesigned website should consist of all the major factors that you had wanted to include in the original web design. Make sure that your homepage has all the essential information necessary to nudge visitors to browse the other pages of your website. It is also suggested to take a look at your original web design to spot out the flaws and difficulties as end-users. This approach helps you to access the drawbacks of the website. This will also give you ideas of what new to incorporate in your website redesign.

Make your web page more navigable with a website redesign

Make sure that redesigned website have manageable links placed in the website by having a navigational list of options that is easily visible to the visitor. If it is difficult to find links visitors get irritated as they will not be able to access the information they were looking for in website. The finest idea for your website redesign can be explored through visiting different websites of your competitors. Aim to be ahead of your competitors with the latest in graphics and fonts used in the website helps you to stay ahead in global competition.

The Website Redesigning Service of Roseindia helps you in several ways. The proficient and experienced web designers of Roseindia help your company to be at par with global business by assimilating latest technologies and new features. Our Website Redesigning Team helps you in:

  • Increasing revenue from your site
  • Maximizing traffic in the minimum period of time
  • Enhance visual appeal to your prospective customers
  • Ease of Navigation
  • Search Engine friendly Designs
  • Increased website popularity
  • Your site will be fully compressed, fine-tuned, and optimized for super-fast loading
  • You can get a high performing designed website by our experienced website designers with SEO backgrounds for your potential customers.

ONLINE SHOPPING CART

In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase, analogous to the American English term “shopping cart.

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Electronic commerce, commonly known as e-commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business. Electronic commerce draws on technologies such as Mobile Commerce, Electronic Funds Transfer, Supply Chain Management, Internet Marketing, Online Transaction Processing, Electronic Data Interchange (EDI), Inventory Management Systems, and Automated Data Collection Systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices social media, and telephones as well.

Take a look:
e-tailing or “virtual storefronts” on websites with online catalogs, sometimes gathered into a “virtual mall”.
Buying or Selling on various websites.
The gathering and use of demographic data through Web contacts and social media.
Electronic Data Interchange (EDI), the business-to-business exchange of data.
E-mail and fax and their use as media for reaching prospective and established customers (for example, with newsletters). Business-to-business buying and selling.

DOMAIN REGISTRATION

Domain registration refers to the process of registering a domain name, which identifies one or more IP addresses with a name that is easier to remember and use in URLs to identify particular Web pages. The person or business that registers domain name is called the domain name registrant.

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A domain name registration is an organization or commercial entity, accredited by a generic top-level domain registry (gTLD) and/or by a country code top-level domain (ccTLD) registry, to manage the reservation of Internet domain names in accordance with the guidelines of the designated domain name registries and to offer such services to the public. Domain registration is a simple process in which you will be required to give contact information that will be publicly available through the WHOIS database.

Anyone can go to a WHOIS search engine and enter a domain name to see who has registered it. Registrars require that this information be accurate and true. If you feel uncomfortable providing personal information, there are some registrars that will act as your proxy, supplying their information in place of your own as the contact for the domain.

There may be a small fee for this service and potential drawbacks to balance against the ability to maintain your privacy, so read the Terms and Conditions carefully before deciding to opt for a domain by proxy. Also important, be sure you will own the domain name, as some registrars maintain control over the domains they register. And be sure you retain the option to transfer the domain to another registrar, if you wish. There might be an initial period after which this becomes possible. Look for any fees that might be incurred as a result of transferring the domain. This could become important down the road if you wish to take advantage of another registrar’s products or services.

Upon completing the domain registration process, it will take a period of hours to a few days to be able to see the domain online. The domain can be “parked” with an “in construction” page that acts as a kind of placeholder.

Parking a domain is very inexpensive and most registrar’s offer this service for a small fee to give you time to come up with content. Once a registrant is ready to supply content, a web server must host the domain. The registrar might also provide hosting services, or you may wish to transfer your domain to another web hosting company.

WEB HOSTING

A Web Hosting service allows individuals and organizations to make their own website accessible via the World Wide Web.

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Web hosts the companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. The host may also provide an interface or control panel for managing the Web server and installing scripts as well as other modules and service applications like e-mail. Some hosts specialize in certain software or services (e.g. e- commerce). They are commonly used by larger companies to outsource network infrastructure to a hosting company.

Web hosts can also provide data centre space and connectivity to the Internet for servers they do not own to be located in their data centre, called collocation or Housing as it is commonly called in Latin America or France. The scope of web hosting services varies greatly. The most basic is web page and small- scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web “as is” or with little processing. Many Internet service providers (ISPs) offer this service free to their subscribers. People can also obtain Web page hosting from other, alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or inexpensive. Business web site hosting often has a higher expense. Single page hosting is generally sufficient only for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, and Ruby on Rails, Cold Fusion, and ASP.NET).

These facilities allow the customers to write or install scripts for applications like forums and content management. For e-commerce, SSL is also highly recommended.

WEBSITE DESIGN

WE WILL CREATE RESPONSIVE WEBSITE WITH CREATIVE WORK AS FOR CUSTOMERS REQUIREMENTS …………………………….

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Dynamic sites on the other hand can be more expensive to develop initially, but the advantages are numerous. At a basic level, a dynamic website can give the website owner the ability to simply update and add new content to the site. For example, news and events could be posted to the site through a simple browser interface. Dynamic features of a site are only limited by imagination. Some examples of dynamic website features could be: Content Management System, e-commerce System, Bulletin / Discussion Boards, Intranet or Extranet facilities, ability for clients or users to upload documents, ability for administrators or users to create content or add information to a site (dynamic publishing).

Advantages of dynamic websites:
Much more functional website.
Much easier to update.
New content brings people back to the site and helps in the search engines.
Can work as a system to allow staff or users to collaborate.
Testing in IE, Firefox and Safari.
unlimited page added.
– continuous technical support.
keep on changing for client wishes, untill limited period of time.

SEO – SEARCH ENGINE OPTIMIZATION

Search engine optimization is a process designed to increase the ranking of a webpage in different search engines like Google, Yahoo and meany more…..

 

Search engine optimization is a process designed to increase the ranking of a web page in different search engines like Google, Yahoo etc. Internet marketing is the only function that ensures success to any website. The team of online marketing experts is equipped with the vital ability of managing change and updating our marketing strategies to match the consumer behavior that helps in increasing the sales turnover of our clients. In this dynamic digital world, understanding the marketing dynamics of a website and its market is most important. The efforts of our marketing experts will ensure increase in traffic and sales conversions at your website. Only this will ensure the growth for your company and achieve higher ROI.

Search engine optimization plays a major role in the language of the World Wide Web. Optimization is the noun, pronoun, verb as well as the adjective of the world of Search Engines. We executes a holistic and business-oriented approach in evaluating the website’s search-friendliness and coming up with the right strategy to improvise the SEO on your present website, which inevitably leads to more website traffic, better conversions and higher ROIs for your website. We believe that Google only loves you when everyone else loves you first, so we make the necessary changes to make your website user friendly. Our Google and Yahoo certified experts not only ensure that Google loves you but also Yahoo and Bing does.

A quick insight into our Search Engine Optimization initiatives in four broad phases has been listed below:
Website Analysis (based on latent semantic analysis method) On Page Optimization.
Off Page Optimization (Directory Submissions & Reciprocal Link Building) Blogging.
Publishing Articles & News Press Releases.
Participation in Forums & Groups.
Participation in Social Networking Sites.
Website Monitoring & Reporting.

GOOGLE ADWORDS

Secure Media Technologies strongly recommends web marketing via advertising and PPC (Pay per Click) networks

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Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. Inexpensive ads that few people click on will have a low cost per impression and a high pay-per-click. If the main purpose of an add is to generate a click, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.